Twill

A new brand for an innovative logistics platform.

Twill was founded with the driving ambition to change logistics for SME's for the better. By using digital-first logistics, it levels the playing field for smaller businesses, leveraging its relationship with industry leading parent company, Maersk.

Conran worked closely with Twill and the wider Havas Group to deliver a brand that positions the service as a credible alternative in the global logistics market. Following the award-winning rebrand, Twill is increasingly recognised as the logistics partner for forward-thinking organisations that want to embrace change, grow and trade internationally.

SERVICES:

01. Visual identity 
02. Brand guideines
03. Internal activation

CDGWebsite CaseStudies Twill 1 1500x1500
CDGWebsite CaseStudies Twill 1 1500x1500
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Our work with Twill

01. Visual identity
02. Brand guidelines
03. Internal activation

The visual identity brings Twill’s new strategy to life - depicting a dynamic business that never stops moving, a catalyst for change that drives progress and fuels reach, scale and growth.

CDGWebsite CaseStudies Twill 3 1500x1500

Our work with Twill

01. Visual identity
02. Brand guidelines
03. Internal activation 

We developed a bold, distinctive graphic system to visually reflect Twill's personality – its positive and driven approach of constant movement, innovation and progression. Robust guidelines have been developed to ensure ongoing brand consistency.

CDGWebsite CaseStudies Twill 4 1500x1500
CDGWebsite CaseStudies Twill 1 2000x765

Our work with Twill

01. Visual identity
02. Brand guidelines
03. Internal activation 

To maximise the impact of the new brand, Twill needed to create internal buzz around the launch of its new identity. We partnered with the team to develop an activation plan and launch campaign that included animations, posters and stationery, as well as templates for emails and presentations. The launch coincided with an office refit, which provided a great opportunity to create enduring prominence for the new brand with bespoke office signage and a 3D logo.

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