Twill
A new brand for an innovative logistics platform.
Twill was founded with the driving ambition to change logistics for SME's for the better. By using digital-first logistics, it levels the playing field for smaller businesses, leveraging its relationship with industry leading parent company, Maersk.
Conran worked closely with Twill and the wider Havas Group to deliver a brand that positions the service as a credible alternative in the global logistics market. Following the award-winning rebrand, Twill is increasingly recognised as the logistics partner for forward-thinking organisations that want to embrace change, grow and trade internationally.
SERVICES:
01. Visual identity
02. Brand guideines
03. Internal activation
Our work with Twill
01. Visual identity
02. Brand guidelines
03. Internal activation
The visual identity brings Twill’s new strategy to life - depicting a dynamic business that never stops moving, a catalyst for change that drives progress and fuels reach, scale and growth.
Our work with Twill
01. Visual identity
02. Brand guidelines
03. Internal activation
We developed a bold, distinctive graphic system to visually reflect Twill's personality – its positive and driven approach of constant movement, innovation and progression. Robust guidelines have been developed to ensure ongoing brand consistency.
Our work with Twill
01. Visual identity
02. Brand guidelines
03. Internal activation
To maximise the impact of the new brand, Twill needed to create internal buzz around the launch of its new identity. We partnered with the team to develop an activation plan and launch campaign that included animations, posters and stationery, as well as templates for emails and presentations. The launch coincided with an office refit, which provided a great opportunity to create enduring prominence for the new brand with bespoke office signage and a 3D logo.
