Whale and Dolphin Conservation

Making waves for a global cause. 

Despite the huge popularity of whales and dolphins around the world, they face many existential threats. The Whale and Dolphin Conservation (WDC) charity is committed to protecting the future of these majestic creatures, and needed to raise its profile. To celebrate their 25th anniversary, we refreshed the charity’s identity and developed a compelling new brand film.

We aimed to highlight WDC’s important fight, raise awareness of the issues threatening whale and dolphin populations, and inspire the public and governmental support so crucial to the charity. Our long-standing partnership with WDC has since seen us launch their 30th anniversary campaign, retaining the essence of our initial identity. 

SERVICES:
01. Visual identity
02. Brand launch film

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Our work with WDC

01. Visual identity
02. Brand launch film

We began by creating an identity based on the iconic tail or ‘fluke’ of the whale. The mark works both as a universally recognisable symbol, and as a practical device for highlighting our messages. To support the new visual approach, we toned up the messaging to express the fight at the heart of WDC’s work. Together, these elements now enable the charity to deliver communications with powerful urgency and emotional impact.

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Our work with WDC

01. Visual identity
02. Brand launch film

Created to help launch the new brand, our simple yet impactful film captures the elemental beauty of the ocean and sets out the charity’s commitment to the rights of whales and dolphins. Featuring a voiceover by actress Sienna Miller, the film kickstarted the charity’s new chapter, rebooting their sense of purpose and encouraging supporters to get involved and fight the cause.

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